Do you want to enjoy a quiet moment when the weekend coming? Except lying on a soft and comfortable bed, carrying a book, lying on a comfortable couch chair in the courtyard, which can let you enjoy the comfort and the natural baptism. These outdoor life, outdoor reading, outdoor playing, outdoor dinner and so on , is becoming more and more popular among young people. It also make many enterprises saw the market potential of outdoor furniture. So how about the future development for outdoor furniture manufacturers? Let’s analyze it together.
Outdoor furniture has never been an independent category of furniture. Although there are many outdoor furniture manufacturers in China, they mainly export to European and American markets. With the development of the times and the rise of the economic level, the domestic market has begun to have the demand of outdoor furniture. But it has not yet become a complete system. The group that knows outdoor life is still a relatively small group. More consumers are basically buying a few leisure chairs or some umbrellas and a few leisure chairs to go home at random. Unlike indoor furniture, outdoor furniture pursues a unified style and a complete set of series is matched.
These conditions have also led to the fact that the outdoor furniture manufacturers are in a fragmented state. For example, they can notice that the outdoor furniture is located in small corners of aisles or halls in the home market, which is completely different from the design of indoor furniture. and the overall image of the store is very high. But with the real estate developers in the design and decoration of the door model, the indoor balcony and the garden are attracting the buyers. Many people buy outdoor furniture, such as rattan wicker furniture for their patio. It attracts more people to yearn for the pastoral life. Meanwhile, the huge market demand for outdoor furniture is beginning to show.
At present, outdoor furniture is a small branch of furniture industry. But its huge market potential can not be ignored. Now the market trend of outdoor furniture has emerged, as well as the huge potential consumer groups. Compared with the past, the scale of outdoor furniture industry is becoming more and more mature. Many domestic manufacturers of outdoor furniture are now doing more sporadic outdoor furniture. So fewer can do the whole series. But at the same time, there are also some outdoor furniture industry brand began to take shape.
With the escalation of Sino-US trade war, more and more outdoor furniture brands will be transferred to domestic market in the future, and the market competition will become more and more fierce. But this is not a bad thing for consumers. At present, the homogenization of domestic outdoor furniture products is quite serious. The fierce competition in the industry will force outdoor furniture brand manufacturers to increase their innovation efforts and carry out comprehensive brand upgrading and service upgrading. Class. Of course, only by making great efforts in quality, technology and materials, putting an end to price war and sticking to the original brand furniture manufacturer, can they become the final winner.